You do right?
You care about your clients right?
You care about their health both physical and emotional?
You enjoy their company?
You value that the money they pay you supports your life?
Do they know this?
Write a list now of 5 ways they know, you may send them email updates, a birthday card, you may say thank you, return calls.
Now make a second list with all the things from your first list that the other organisations/ people in their life that they pay money to (politicians, power company, insurance, the shop they get the 'deals update' from) send them as well.
How many do you have left?
That second list is how much they THINK you care.
They KNOW their local politician doesn't care about them personally, neither does their power company or the chain store so if you are saying 'thank you' the same way then they can't help but think you don't care either.
Work on that second list.
Julz Darroch at bigredball