What are you?

Are you a gift?
Designed to be received without reciprocation
To be enjoyed
As a sign of friendship or caring.

Are you a reward?
An outcome of a positive effort
An acknowledgement of exellence
Something earned and deserved

Or are you a punishment?
Something taken for being bad
A penance
Something to be endured to become better

(Here's the thing; you are all three, you just have to pick one if you want people to engage with you or your business)