At some point the claims you make become unimportant.
They go from unbelievable to average and expected.
Once upon a time a supermarket was just that; more super and special than the other places you could buy food. Now it's just a supermarket.
For a few weeks we clicked on the links that took us to something unbelievable if we watched it till then end, now we know it's just a way of getting us to watch something quite believable and mostly unexceptional.
The title of best in the business can only belong to one business.
Being different in that you really care doesn't mean anything if everyone else says the same thing.
The world is full of businesses that are the first, the best, the never seen before....
If you are going to make the claim then best you follow through
We've seen it all before.
Julz Darroch at bigredball