A complaint goes viral and a company responds with a public announcement. 
The company insists it's not good enough and that the experience of the customer is unusual and not the way the company does things.
A sincere apology is issued.

The question has to be asked, if that's not how you train your staff and they don't listen to you or don't respect your company enough to follow how you do train them then why should I respect you?

They started off too big. Comfy though. Not perfect. Ugly too. Actually they weren't mine to start off with. I bought them for my son, he tried them on, not right, so I started wearing them.

Thats what our comfort zone is like. It'll do but despite it being comfy and good enough it's never actually the right fit. 
Choosing to stay in your comfort zone is not a choice at all. It's just what you do while you are making no choice at all.
The other thing about your comfort zone is that it actually gets less comfy the longer you stay there, like my pyjamas which now are not just too big and ugly but are now worn out and have the button missing.

I got new pyjamas. It wasn't that hard, in fact once in the shop I was surprised by the choices and they were on sale too. 

Get out of your comfort zone, trust me, once you start wearing the proverbial new red fluffy pyjamas with yellow ducks on them you will wonder why you waited so long.

Actually I made two.

I thought when I helped someone that when the time came they would help me if I needed help.
That was my first mistake.

My second mistake?
Thinking that if someone I had helped didn't help me back then the assistance I had given was not valued by them and that I had been no help at all.
When in fact, more likely, I had helped them enough that they were now doing their thing and too busy to look back as they are now helping others.

Actuallu I made no mistake at all.

You shouldn't need to follow up that email you sent.
You shouldn't need to remind people of that meeting you booked.
You shouldn't need to let hem know again that you are there for them.

BUT

You shouldn't need to be reminded that not everyone is perfect
You shouldn't need to be reminded that sometimes people don't understand
You shouldn't need to be reminded that sometimes people forget

You shouldn't need to be reminded that sometimes people are waiting to see that you care, that you understand, that you are not like all those other people who keep telling them they shouldn't.

The self help, business success and motivation books will tell you goal setting is important.

It is.

They'll tell you it's important for accountability, for business growth, for success.

It is.

But it's more important for those days when you are sitting at your desk (or in bed, or where ever you reflect) and thinking "will I ever make it?" 
Because 2 weeks, 3 months, 5 years ago you were probably thinking exactly the same thing, except you were wondering if you would ever make it to where you are now.
So write it down, record where you want to be and what you want to do because when you get there you will have different goals. 
When you are feeling like it's a struggle you will forget that you made it to where you wanted to be at that time, it's just that you want to be somewhere better now.

I’ve been doing some pondering on the system we use to validate ourselves,  measure our worth and all that (not financial worth, I know that just by looking at the number with the minus sign at the bottom of my bank statements.)
I have decided it’s no fun relying on what others think of you to make you feel good.
In fact it sucks.
Why?
Because people can often be caught up their stuff and they forget that maybe you have stuff too.
Because some people make themselves feel better by making you feel worse.
Because sometimes people forget to say nice things, not because they don’t think nice things, it’s just they are off doing stuff.
So if you are doing what you are doing in hope that someone will let you know they approve best not hold your breath.

When are we good enough?
We make the call every day.
An opportunity for work presents itself, someone date-able arrives on the scene, an activity comes up that looks like fun and we make a decision on whether we are ‘good enough’ to apply for the job, ask someone out, or attend that activity.
No one asked us whether we are ‘good enough’, no one said loudly “only apply, ask, attend if you are ‘good enough’”.

Bottom line, it’s not actually our job to decide whether we’re ‘good enough’; it’s our job to apply, ask or attend.
It’s only by applying, asking or attending that we will ever have a chance of finding out whether we are ‘good enough’ or not.