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It's likely they meant something else.
In fact, more often than not they won't say anything at all. So next time a potential client asks how much does it cost, answer the question, but also answer some of the questions they aren't asking: I am embarrassed, can you make me feel better? I dont know the rules, will you tell me them? What do you do? What does a typical session look like? What do the other people who come here look like? Are there people like me? What should I wear? Will it hurt? Will I feel really bad while I do it? Will it be hard? Will the other people here be judging me? Will you talk about me when I'm gone? Am I the most unco person you have ever seen? Do you like me? Am I good? Can I do this? Can I come back? Can you fix me? Will it work? How long will it take? Will you remind me to come? Will you be my friend? What happens if I do it wrong?
2 Comments
Kerry Johnson
9/5/2014 06:19:20 pm
I love these questions. It's exactly what your new potential clients are thinking - what we all think in our minds when we try something new. It is up to us the trainer to answer all these questions for new clients whether they voice them or not. We can do this with words, body language, our branding and marketing, how we introduce new people to our existing groups, whether we follow up afterwards etc. too often we think it's because people don't have time or money - that's the normal excuse used. But most people can afford the time and money we just haven't addressed their other questions and worries.
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Julz
9/6/2014 02:53:26 pm
That's a very cool way of thinking Kerry, even if we can't answer them we CAN use body language and other ways of communicating that we understand.
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AuthorJulz Darroch at bigredball Archives
October 2016
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