In the last 12 months I have seen some amazing exercise businesses and professionals grow and some fantastic success stories from exercise professionals.
I've also seen a whole lot more marketing from people running 'fitness' businesses that rely on second hand advice and misguided messages. Their 'success' is different but they are talking louder and getting more traction than many who know what they are doing through qualifications, experience and ongoing education..
So as an addition to this for 2016 I would suggest that celebrity 'experts' and fast food restaurants don't seem to be backward in shouting out how amazing they are. If we want to change lives perhaps we have to be louder than them.
Just think of me as your exercise industry awards PT or group fitness instructor
you talk exercise, I talk entering
When your client say exercising is too hard
You say it's worth it
When you say entering is too hard,
I say it's worth it
When your client says if I don't succeed everyone will laugh at me
You say everyone supports your journey
When you say if I don't succeed everyone will laugh at me
I say everyone supports your journey
When your client says I'm not the type of person to do this sort of thing
You say give it a go, you might enjoy it
When you say I'm not the type of person to do this sort of thing
I say give it a go, you might enjoy it
When your client says they'd be embarrassed if they aren't as good as the others
You say that it's about reaching your personal goals, not everyone elses
When you say you'll be embarrassed if you aren't as good as the others
I say that it's about reaching your personal goals, not everyone elses
And when your client does what you say and achieve something they didn't think they could
You say I knew you could
And when you do what I say and achieve something you didn't think you could
I'll say I knew you could
I guess what I am saying is that we can all be prone to feeling not good enough, thinking it's too hard, being scared of exposing ourself to others. Whether it's entering an award or starting an exercise programme.
As exercise industry professionals everyday we expect our clients to step up.
Let's show them we can too?
Julz Darroch at bigredball