People don't listen just because you have something worth hearing.

They listen because they trust you
They listen because someone they trust recommended you
They listen because their past experience of you makes listening worth the risk

There is so much noise going on that it is impossible to hear everything, or even everything worth listening to so the average person applies a filter.

So before you start getting annoyed that people aren't responding to what you are saying make sure they are listening.

Before you start getting annoyed that they are not listening make sure they are paying attention.

Before you start getting annoyed that they aren't paying attentions check to see if they trust you, have been recommended to you by someone they trust. 

A complaint goes viral and a company responds with a public announcement. 
The company insists it's not good enough and that the experience of the customer is unusual and not the way the company does things.
A sincere apology is issued.

The question has to be asked, if that's not how you train your staff and they don't listen to you or don't respect your company enough to follow how you do train them then why should I respect you?

They started off too big. Comfy though. Not perfect. Ugly too. Actually they weren't mine to start off with. I bought them for my son, he tried them on, not right, so I started wearing them.

Thats what our comfort zone is like. It'll do but despite it being comfy and good enough it's never actually the right fit. 
Choosing to stay in your comfort zone is not a choice at all. It's just what you do while you are making no choice at all.
The other thing about your comfort zone is that it actually gets less comfy the longer you stay there, like my pyjamas which now are not just too big and ugly but are now worn out and have the button missing.

I got new pyjamas. It wasn't that hard, in fact once in the shop I was surprised by the choices and they were on sale too. 

Get out of your comfort zone, trust me, once you start wearing the proverbial new red fluffy pyjamas with yellow ducks on them you will wonder why you waited so long.